On July 15, 2026, we advertised Pin Seeker Supply on the North Star LED billboard in Times Square, New York City. The first question was pretty obvious: why would a golf brand advertise in the middle of New York City? There aren't exactly golf courses sitting between the buildings in Times Square, but that was part of what made the idea interesting. Golf brands are usually advertised where you expect to see them—on a course, in a golf shop, or during a tournament. We wanted to put Pin Seeker somewhere completely unexpected.
The reality is that golfers aren't only golfers when they're standing on a golf course. Someone walking through Times Square could have a tee time the next morning, spend their commute watching golf content, or be heading to an indoor simulator later that night. Pin Seeker is an online golf brand, so our customers can be anywhere. Advertising on the North Star LED billboard represented that idea perfectly: we don't necessarily need to advertise where people golf; we want to show up where golfers already are.
More than anything, our July 15, 2026 Times Square advertisement represented the kind of brand we want Pin Seeker Supply to become. We don't want to build another online golf store that looks and markets itself exactly like everyone else. We want to try ideas that are unexpected enough to make someone look twice. So if someone walked through Times Square, saw Pin Seeker Supply across the North Star LED billboard, and thought, “Why is a golf brand advertising here?” that's exactly the reaction we were hoping for.